If you have a new website, you need tostrategize to thrive. Remember that the competition is fierce these days. Regardless of what website you own, your goal is to be ranked number one. With this, your strategies should focus on making your site number one. You have to know that ranking is a key element in SEO (Search Engine Optimization.)
The value of ranking should never be underestimated, especially on dominant search engines where billions of searches are made every day. Knowing where your site ranks is important when developing a strong strategy. Ranking strategies include:
Seeking appropriate keywords
With the appropriate keyword, you’re channeling huge amount of traffic to your site. If you have the wrong keyword, your site has little chance towards prominence. Keywords are used by successful businesses to drive targeted traffic to their site. With this, you need to brainstorm potential keywords. You can use the Google AdWords Keyword Tool as a start. If the words are too competitive, you should go with long-tail keywords (having 2-5 words). Long-tail keywords will be easier to rank having less competition.
Inserting meta tags
Meta tags are also important in SEO. If you type your particular keyword in Google, you will see how the keyword is reflected in the title for that specific page. Google will look at your page title as an indicator of relevance.
Creating content
Creating quality content is the best way to rank for keywords. By doing so, you’re creating a positive user experience. Content created for your targeted user will inevitably increase site traffic. Aside from creating it, you need to update your content regularly. In this case, you can consider WAC.
Building backlinks
When it comes to backlinks, it’s not about the site with the greatest number of links but rather, who has the most quality links directing back to their site. There are many things that you can do to build quality backlinks. You can, for instance, submit monthly press releases or contacting other blogs and discuss how to work together. You should also focus on creating the best product site so others will link back.
Presenting product images
When users search for products on Google, they are not only looking at the “web” results, but they are looking at the “images” results. With this, you need to present quality product images. If you have quality images with relevant keywords, it will rank well in search engines. This will drive huge traffic to your site, as customers will click on the image to find your store. It may sound simple to you, but it can make a difference at the end of the day.
In addition to these strategies, it’s crucial that you analyze your competitors and see what they are up to concerning on-page and off-page optimization. The ranking is a priority. If that is hard to reach, you should be at least on the first page of the results page. If you’re low in ranking, for sure, you’re going to miss out on traffic including site hits. It will affect your business at the end of the day.
